diff --git a/boards/pinephone.sh b/boards/pinephone.sh
index 77b0a15..b9ec28e 100644
--- a/boards/pinephone.sh
+++ b/boards/pinephone.sh
@@ -80,7 +80,7 @@ postbuild() {
 	popd
 
 	cat <<EOF | sudo tee "${strapdir}/boot/boot.txt"
-setenv bootargs console=tty0 console=${console} root=/dev/mmcblk0p2 rw rootwait rootfstype=ext4
+setenv bootargs console=tty0 console=${console} root=/dev/mmcblk0p2 rw rootwait rootfstype=ext4 fbcon=rotate:1
 setenv kernel_addr_z 0x44080000
 
 if load ${devtype} ${devnum}:${distro_bootpart} ${kernel_addr_z} Image.gz; then